Data Analytics for Small and Medium Enterprises (SMEs)

> Our Program

About The Program

With the development of the Industrial Revolution 4.0, it was inevitable that the Internet of Things (IOT) play an important role in the current economic scenario. Consequently, this led to the development of big data and analytics, which is increasingly becoming more important to current business scene. This course provides an overview of the role of big data in modern management practices and its impact to small and medium scale industries, which contributed a substantial amount to the growth of the national economy.

This course provides an analytical perspective of big data and data analytics outcomes. Big data and analytics are of limited values unless the management of small and medium enterprises are aware of what the analytics means and how it can help the SMEs to improve their corporate performances through analytical tools speci cally designed for big data users in SMEs.

This seminar will allow you to gain a better understanding of the role and impact of big data and its analytics in managing your enterprise towards superior performances.

Programme Outcome:

Participants should, at the end of the course,
• Understand better the evolution and development of big data in current businesses,
• Gain insights on exploring newer business opportunities,
• Learn new tools and techniques in data analytics
• Enhance understanding on the role and impact of data analytics in promoting superior corporate performances

• Big Data and data analytics
• Types of data analytics – qualitative and quantitative
• Data collection methods
• People Analytics
• Marketing Analytics
• Customer Analytics
• Operational analytics
• Financial Analytics
• Public Sector analytics
• Case Studies

Power point presentation, case studies, video illustrations and Q&A interaction classroom style workshop

Who Should Attend:
• Small business owners/ Entrepreneurs
• Managers
• Head of Department
• Senior Executives
• Corporate and Business Planners

Data Analytics for Small And Medium Enterprises (SMEs)

DSMZ Academy Sdn Bhd (1264237-W) Level 8-01, Menara Yayasan Tun Razak, No. 200 Jalan Bukit Bintang Kuala Lumpur, Malaysia
Office: +603-2163 8778 / WhatsApp: +6018 2523 643 Email :

Form Selected

About Us

Provided Business Coaching on Big Data, Finance, Marketing and People Analytics.

Run a Career Seminar every month for students and university graduates.

Follow Us


Contact Us

No. : +603 2163 8778 | +603 2161 9411

Address : Level 8-01, Menara Yayasan Tun Razak, No. 200 Jalan Bukit Bintang, 55100 Kuala Lumpur.

Time : 9 am – 5 pm (Monday – Friday)